Events, functions and conventions are essential parts of modern marketing communications. Precisely in these times of new media and information overload, it’s vital to make products and services come alive for the client. It’s the only way to create a sustainable positive image. Suppliers and service providers are thus called upon to be creative, flexible and budget conscious.
The Bachelor’s in Business Administration with the specialisation Event, Trade Fair and Convention Management provides the students with methods and key competencies that help them to develop and effectively implement client-oriented communication that is brought across in experiences. Experienced lecturers from industry impart their insider knowledge to the students.
Fields of application
- Marketing and sales
- Planning and organisation
- Event management
- Human resources
- Financial controlling
- City marketing
- Events agencies and planners
- Trade fair and convention planners and centres
- Culinary experiences
- All kinds of large companies with events departments
- Holiday and theme parks
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Ultimo aggiornamento February 2, 2018