
Bachelor of Arts in International Marketing Management
Lugano, Svizzera
DURATA
4 Years
LINGUE
Inglese
RITMO
Tempo pieno
SCADENZA DELLA DOMANDA
15 Jun 2025
LA PRIMA DATA DI INIZIO
19 Aug 2025
TASSE UNIVERSITARIE
CHF 52.750 / per year *
FORMATO DI STUDIO
Nel campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Ammissioni
Galleria
Curriculum
Oltre alle opportunità di scuole di specializzazione come programmi MBA, MSc e MA, i possibili percorsi di carriera per i laureati in International Marketing Management includono un'ampia gamma di ruoli in aziende (brand manager, responsabile del marketing digitale, responsabile della ricerca, responsabile della pubblicità e della comunicazione) in tutto il mondo. industrie.
Foundation Courses (15 Credits)
- BUS 115 Contabilità finanziaria
- BUS 135 Introduzione ai Sistemi Aziendali
- BUS 136 Il marketing in un contesto globale
- MAT 201 Introduzione alla Statistica
- POL 112 Mercati, politica e amministrazione
Requisiti di marketing (18 crediti)
- BUS 256 Metodi di ricerca di marketing
- BUS 274 Gestione del marchio
- BUS 285 Comunicazione di marketing integrata
- BUS 342 Marketing verde e CSR
- BUS 383 Marketing digitale e analisi web
- BUS 385 Comportamento dei consumatori nel marketing internazionale
Requisiti gestionali (15 crediti)
- BUS 226 Finanza manageriale
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Teoria della gestione strategica
- BUS 397 Data Mining (Business Intelligence)
- BUS 410 Comportamento organizzativo e leadership
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Scienze comportamentali per il processo decisionale
- BUS 145T Borderless Management: imprese internazionali in un mondo globale
- BUS 236T Marketing per i film
- BUS 243 Finanza personale
- BUS 3XX Qualsiasi corso Business di livello 300
- BUS 4XX Qualsiasi corso Business di livello 400
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Psicologia sociale
- SOC 100 Introduction to Sociology
Tassa di iscrizione al programma
Borse di studio e finanziamenti
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship
Requisiti di ammissione al programma
Dimostra il tuo impegno e la tua predisposizione a raggiungere il successo nella business school sostenendo l'esame GMAT, l'esame di ammissione più utilizzato, che misura le tue capacità di pensiero critico e ragionamento.
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